Frequently Asked Questions


The Promotion:

What is Lurpak Kitchen Heroes?

We'd like to say a huge thank you to all of our loyal fans with fantastic treats as part of our Lurpak Kitchen Heroes.

Simply collect unique codes from special promotional packs of Lurpak® Butter, Lurpak® Spreadable, Lurpak® Lighter Spreadable and Lurpak® Unsalted Butter and swap these for points to spend at kitchenheroes.lurpak.co.uk - Collect your points and treat yourself to:

  • Lurpak Kitchenware.
  • Delicious Magazine subscription (3 months or 6 months).
  • Cooking Master class discount.
  • Prize draws.
Where can I collect points?

Look out for promotional packs of Lurpak® Butter, Lurpak® Spreadable, Lurpak® Lighter Spreadable and Lurpak® Unsalted Butter in all major supermarkets.

  • Each pack of Lurpak® Butter features a unique code printed on the inside of the wrapper. Each pack of Lurpak® Spreadable features a unique code printed on the inner foil.
  • Lurpak codes will be 10 characters long starting with LP.
  • Each code is worth points which vary, depending on the pack size.
How does it work?

Once you've registered on the Lurpak Kitchen Heroes website you can start entering your codes. You'll get points for each code you enter. Points vary according to the pack size. You can then use those points to redeem against rewards.

How do I join?

To start collecting, simply register online. You can then start entering your codes and collect for a variety of different rewards. Click here to register now.

How many points do I get for my code?

The number of points you receive for each code depends on the Lurpak® butter you have purchased. Please see below to find out how much your pack is worth

  • One pack of 500g Lurpak® Butter will be worth 20 points
  • One pack of 500g Lurpak® Spreadable will be worth 20 points
  • One pack of 500g Lurpak® Lighter Spreadable will be worth 20 points
  • One pack of 250g Lurpak® Butter will be worth 10 points
  • One pack of 250g Lurpak® Butter will be worth 10 points
  • One pack of 250g Lurpak® Unsalted Butter will be worth 10 points
What rewards are available?

Have a look at the full list of rewards here.

Does it cost anything?

Joining is free, however you will need to buy a promotional pack of Lurpak® Butter, Lurpak® Spreadable, Lurpak® Lighter Spreadable or Lurpak® Unsalted Butter to collect the codes which give you points.

Is there an age restriction?

18


Your Account:

How do I set up my account?

It's easy. Simply register here.

You'll need to use your email address and create a password. We'll send you an email once your registration has completed successfully.

The email will also contain a link asking you to fully authenticate your account. You don’t need to do this to redeem Lurpak rewards, but it’s a good idea to do it when you’ve got a spare moment.

Fully authenticating your account tells us that you’re definitely not a spammer or a computer, which is always nice to know!

How do I sign in to my account?

That’s easy. Once you’ve created your account, you can sign in at any time by clicking on the sign in button on the Lurpak Kitchen Heroes home page.

This will take you to the sign in page. Pop your email address and password into the boxes and click "submit".

I’ve forgotten my password

Don't worry, it happens to us all and it’s easy to fix! Simply go to the sign in page, scroll down and enter your email address. We’ll send you an email with a link so you can reset your password.

How do I check my account?

Sign in and go to the My Account page. You can edit your contact details, unsubscribe from emails and also check your point’s balance and transaction history.

How long will my Lurpak Kitchen Heroes account be valid for?

You will still be able to access your account after the closing date (23.59, 28th Feb 2014), however you will not be able to access or redeem any points collected after this time.


Personal Details

How do I change/update my account settings?

Sign in and go to the My Account page. You can edit your contact details, unsubscribe from emails and also check your point’s balance and transaction history.


Codes

How do I enter my code?

To enter your code simply sign in to your account and go to the Enter Your Code box. You’ll find this on the right hand side of most pages, once you’re signed in.

Every Lurpak Kitchen Hero code is unique and you can only enter it once.

Once you’ve entered your code, points will then be added to your account.

I can't find my code
  • Each pack of Lurpak® Butter features a unique code printed on the inside of the wrapper. Each pack of Lurpak® Spreadable features a unique code printed on the inner foil.
  • Lurpak® codes will be 10 characters long starting with 'LP'.
  • Each code is worth points which vary, depending on the pack size.
Does your pack feature this promotion printed somewhere on the packaging?
Yes, my pack features this promotion.

There should be some instructions on the back or side of the pack to help you find the code. Sometimes it’s printed inside the pack. If you still can't find it please Contact Us and we’ll sort it out for you.

No, there is nothing printed on my pack.

Sorry, it looks like the pack you have bought isn't included in this promotion.

I can’t read my code

If you’ve found your code but it’s not printed clearly enough to read, then you’ll need to Contact Us and we will help you.

My code isn’t recognised
Are you entering the right code?

Your pack should have some instructions telling you where to find your Lurpak Kitchen Heroes unique code and what to look for, such as number of characters and prefixes.

Still having a problem?

If you’ve found the correct code and you're on the correct website but your code still isn’t being accepted, please Contact Us with your pack details so we can help you.

My code has already been entered

If your code has already been entered, please Contact Us.

Keep your codes safe

Sometimes, you may be asked to send us codes as proof of purchase, so hang on to them and keep them safe.

Each code is unique and can only be entered once. Please don’t give your codes to anyone else.


Rewards & Experiences

What happens if my kitchen hero is?
Damaged/faulty on receiving

If you receive a damaged prize, please call our consumer helpline on 03305 001 310 or use our Contact us form.

Not what I was expecting (can I swap?)

Unfortunately, rewards are non-refundable/ non-exchangable.

Not what I ordered

If you receive a damaged prize, please call our consumer helpline on 03305 001 310 or use our Contact us form.

If I have used my points for an experience, can I redeem the voucher after the 28th Feb?

Yes, the validity of the voucher is 1st October 2014.

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